Develop new business driven by digitalisation in energy
Digital Business and Venturing for Energy Engineers is designed to equip energy engineers with essential business and entrepreneurial skills for the digital era. Ideal for participants in the InnoEnergy Masters+ Green Seed Journey, the course helps you identify digital opportunities, understand impactful technologies, and build viable business models in the energy sector.
You’ll explore key topics such as financial literacy, business strategy, innovation management, and digital transformation—through real-world business cases.
Offered in collaboration with InnoEnergy partner Aalto Advisors.
What will you learn?
Build, Price, Launch, and Grow Your Energy Startup
You will learn how to implement the following activities in an energy startup:
- Pricing & revenue generation
- Value capture & value proposition
- Go-to-market strategy
- Product development
Intended learning outcomes are as follows:
- How to implement pricing & revenue generation in an energy startup (week 1)
- How to implement value capture & value proposition in an energy startup (week 2)
- How to implement go-to-market strategy in an energy startup (week 3)
- How to implement product development in an energy startup (week 4)
How will you learn?
Learn by Doing: Real Cases, Real Skills, Real Impact
Digital Business and Venturing for Energy Engineers uses modern interactive pedagogical methods, including coaching, learning by doing, and flipped classrooms.
Previous editions of the course worked as follows:
In the beginning of each week, students receive an assignment to implement weekly thematic learnings in their own projects. Students present the results of the assignments on Fridays during flipped classroom sessions, followed by discussion and coaching aimed at improving the students’ own projects. If a student does not have a venture creation project, the student can also complete the weekly assignment by presenting on Friday the key takeaways from the Wednesday sessions. The students can work in teams or individually to complete the weekly assignments. The results of the assignments are presented in the form of a brief slide show presentation.
Wednesday sessions are focused on industry examples and theoretical frameworks. Friday sessions are focused on flipped classrooms, in which students present the completed weekly assignments, followed by discussion and coaching.
What will you achieve?
Develop Practical Skills in Energy Venturing.
- Concrete knowledge and skills in digital business and venturing in the energy industry.
- Certificate of achievement from InnoEnergy.